Sunday, March 29, 2009

Speedo outsources design ideas - I don't think it worked!


Originally found at NotCot.org and showcased nicely at DesignYearBook, these swimsuit prints were designed and created by Comme des Garçons.

DesignYearBook had this to say:

Two standout designs from this collection are: Logo Script, which sees a Speedo twist to a CdG classic hand print
- the iconic Speedo graphic in repetition, forming a distinctive pattern; and Tie Dye, an on-trend effect yet rarely seen in swimwear, executed to dramatic effect.

As you know, I am no fan of Speedo so I will put that on the table first so as to get my bias out of the way and then voice my opinion:I am going to categorically state that these swimsuit designs are anemic.

I think prints such as these may sell in Europe but I could not see somebody in Orange County wearing these at the beach or in the pool.

I believe that Speedo has an inferiority complex when it comes to fashion design, hence the outsourcing the over-the-top designers like Comme des Garçons.

3 comments:

  1. Anonymous4:38 AM

    Somehow, I don't we are the target market for these suits ...

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  2. Anonymous10:44 AM

    When I got the email from Speedo UK I actually liked them. But I like wearing Fun suits from Splish and Uglies. I'd wear them. Although they are a bit over priced for daily swim practice suits.

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  3. Anonymous10:46 AM

    Oh and these designs might not fly in The OC but you should see some of the fun suits the WeHo boys wear at the 24 Hour Fitness Pool.

    ReplyDelete