Sir Richard Branson, Virgin properties mega-boss, will take part in a 56-mile swim relay in the Irish Sea!

I am doing some work for Virgin Mobile in France and I was pleased to hear that Richard Branson will captain a 56-mile relay swim across the Irish Sea to raise money for cancer research. The best part is that you too can do the swim at your local swimming pool. The swim will take place on September 11, 2011.

Here are some details:

1-SWIM, 1-TEAM, £1-MILLION... AND 56-GRUELING-MILES ACROSS THE IRISH SEA.

This September, Sir Richard Branson and Ronan Keating are captaining a relay team to swim the grueling Irish Sea and raise £1million for Cancer Research UK. Calling all swimmers... set yourself a swimming challenge, such as swimming the distance of the Irish Sea in your local swimming pool, and start fundraising for Cancer Research UK.

... please visit The Swim. Don’t want to swim? You can still help us raise £1million for Cancer Research UK’s life-saving work by sponsoring The Swim team. Sponsor the team at: [Link]

The image above comes from the Encyclopedia of Earth: [Link]