This is so lame it's golden: Ryan Lochte to trademark ‘Jeah!’ catchphrase!

I can see it now: the the word JEAH emblazoned with a customized graffiti font on the side of a pair of shoes. Etched in glass at the bottom left-hand-corner of a pair or tinted pair sun glasses. Grills, Cargo pants, bottles of beer! - JEAH!

From Zimbio:

"... He apparently hopes to "use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles." As if you'd ever want to own a swim cap that DIDN'T say "Jeah!" on it.

Lochte joins a unique list of celebs who have tried to gain ownership of their own words. ..." 

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