I am sublimely flattered; Swimming World linked to us regarding my questioning of the transparency of the WMG/USA Swimming marketing deal.
All WMG/USA Swimming press releases have been murky and full of marketing-speak. More summarily state that commercial interests will be created and placed along side USA Swimming's interests. These are WMG's words in a press release quoting another NGB partner:
“...This approach is a response to the ever changing marketplace of sports today. WMG’s technology, market savvy, and capital investment will help us build something new and provide a comprehensive platform to members, fans, and corporate partners. This combined effort will allow us to create resources that promote our brands, programs, athletes, and events, and serve the passions of those who care about these sports on a daily basis,” said Steve Penny, President, USA Gymnastics..."
This whole thing started when I couldn't post some You Tube and Google videos of various swims at 2007 US Nationals which were shot by fans in the stands. It stated that WMG had them removed since they owned the rights. I got pissed off and couldn't grasp how WMG could own the rights since they didn't even sponsor the meet. This led me to believe that WMG was given the rights by USA Swimming but how is USA Swimming allowed to profit from these rights since they are a non-profit?
FROM LANE 9 NEWS:
"In the coming months we will be launching a new commercially-oriented web site that will be designed to better market and promote our sport. This is going to be a very exciting development for swimming and this new site will hopefully create an extremely active 'social community' for not only our members, but for anyone interested in learning more about all aspects of swimming." [Link]