I am both intrigued and impressed by Omega's fascination with swimmers. I wish I could talk to their marketing director and ask them why?
Timepiece makers like Baum and Mercier will go for middle-aged celebrities and Tag Hauer likes Tiger Woods but Omega insists on swimmers and it must be working.
Massimiliano Rosolino is the most successful athlete in the history of Italian swimming has joined the team of Omega Watch spokespersons. This marks another champion from the world of swimming is joining the exclusive team of OMEGA spokespersons, adding his name to others who have made their mark on the history of this sport, such as Michael Phelps, Alexander Popov, and Ian Thorpe.
Who is Rosolino? From Wikipedia:
Rosolino represented Italy in all of the four editions of the Olympic Games since 1996. At the 2000 Olympic Games in Sydney, he became the second Olympic champion ever in the history of Italian swimming as he won the gold medal in the 200 m individual medley (1:58.98, then Olympic and national record). He won two more medals: a silver medal in the 400 m freestyle setting the current European record (3:43.40) behind Ian Thorpe, and a bronze medal in the 200 m freestyle (1:46.65) behind Pieter van den Hoogenband and Ian Thorpe. At the 2004 Olympic Games in Athens, Rosolino won a bronze medal with the Italian team in the 4x200 m freestyle relay.
I am loving that pool behind him too! Would be great for filming a swimmer from above.