Monday, August 31, 2009

'Omega' loves swimmers: Phelps, Thorpe, Popov, and now Massimiliano Rosolino


I am both intrigued and impressed by Omega's fascination with swimmers. I wish I could talk to their marketing director and ask them why?

Timepiece makers like Baum and Mercier will go for middle-aged celebrities and Tag Hauer likes Tiger Woods but Omega insists on swimmers and it must be working.

Massimiliano Rosolino is the most successful athlete in the history of Italian swimming has joined the team of Omega Watch spokespersons. This marks another champion from the world of swimming is joining the exclusive team of OMEGA spokespersons, adding his name to others who have made their mark on the history of this sport, such as Michael Phelps, Alexander Popov, and Ian Thorpe.

[Link]

Who is Rosolino? From Wikipedia:

Rosolino represented Italy in all of the four editions of the Olympic Games since 1996. At the 2000 Olympic Games in Sydney, he became the second Olympic champion ever in the history of Italian swimming as he won the gold medal in the 200 m individual medley (1:58.98, then Olympic and national record). He won two more medals: a silver medal in the 400 m freestyle setting the current European record (3:43.40) behind Ian Thorpe, and a bronze medal in the 200 m freestyle (1:46.65) behind Pieter van den Hoogenband and Ian Thorpe. At the 2004 Olympic Games in Athens, Rosolino won a bronze medal with the Italian team in the 4x200 m freestyle relay.

I am loving that pool behind him too! Would be great for filming a swimmer from above.

8 comments:

Ahelee said...

For years ROLEX has awarded the fastest English Channel swim crossing with a new watch.

Tony Austin said...

Do you have a Rolex? When are you going to get your second one? ;-)

Tony

Rókur said...

I'm quite sure that you're looking at the warm-up pool of the Roma 2009 venue. Built by Mussolini, mostly marble and very impressive.

Here you recognize the windows with the balcony, and the mosaic boxer:
http://www.flickr.com/photos/teocat/3731108871/

And here is the typical shot, from the other side:
http://www.flickr.com/photos/antmoose/57201869/

Unknown said...

Heh. Rosolino & Phelps did a "Roman Holiday"-themed photo-op for Omega during World Champs that was pretty amusing.

Tony Austin said...

Rókur, I did a blog post on that pool: http://scaq.blogspot.com/2007/09/when-italian-fascism-went-swimming.html

I think you are right! :-)

Tony Austin said...

Amanda, Are you kidding? Did Michael Phelps play the part of Audrey Hepburn and sat on a scooter with him?

;-)

Anonymous said...

what happened to Universal Sports on Time Warner Los Angeles?

Tony Austin said...

I don't know? :-(