Amanda, take note! Coca-Cola will pay 4.1 billion large for 'Smart Water' and 'Vitamin water'

I found out about this buyout from NotCot.org but their link to CNN Money was broken and it took almost 20 minutes to verify that it was a real story. After doing some research, the buyout of these brands is going to happen, Coca-Cola is buying Glaceau, the makers of Vitamin water, and Smart Water for 4.1 billion dollars.

From the Reuters News Service: "For a company like Coca-Cola to recognize the potential of Glaceau ... is a huge statement about their vision for the future of the beverage business," Bikoff said during a conference call with reporters. "I can't tell you how proud I am to be part of the Coke family and what a dream this is for me to fulfill," [He said laughing all the way to the bank.] [Link]

I would like to say that the public at large is rejecting soda-pop but more likely those rejecting it are parents and 'boomers' who fear obesity and diabetes. Hence, value added water. [Live Science: Soda Sales Go Flat, Industry Fights Back! - from Live Science Back Link]

Glaceau, also known as Energy Brand inc became the behemoth that they are by branding their water as being both health and sports conscious. I bought into it as well and I am trained to recognize this stuff.

Now, with all this money 'splashing' around for h2o brands that are health-centric rather than sugar-centric, the most logical models to use in an Olympic year to pimp such products would be models with terrific bodies, models that represent the pinnacle of health and accomplishment, and models who seemingly adore the art of water. Those models would be Olympic swimmers, both national and international. So, Amanda take note.