Branding the Water Cube for product use: So far they have granted 40 licenses. From China Daily.com: "...With the venue, dubbed the Water Cube after its blue bubble-wrap appearance, available for use as of this week for the test events, Kang is now focusing on making the Water Cube a valuable brand. "While planning and inviting the bid for the aquatics center, we took into consideration post-Games use," Kang said. "As early as three years ago we planned to register the Water Cube trademark and now we have launched mineral water from Canada in bottles and we will have more products with the trademark in the future. ..." [Link]
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