Monday, March 10, 2008

WOW! That shows them! Merrit has a well worded and poweful editorial regarding the 'WMG/USAS Flowswimming' fiasco

Here is a snippet: "... Recently there has been a deal made between USA Swimming and Wasserman Media Group. This union falls into the previously mentioned category of the miss guided institution teaming with the media consultant. Wasserman has a range of sports experience, but by no means are they swimming experts. Normally this sort of contract would not illicit much attention from the industry insiders, but the devil is in the details. As put forth in an interview with USA Swimming Executive Director, Chuck Wielgus, and SwimNews.com , the contract between USA Swimming and Wasserman gives the organization 50% of the revenue, but it also gives Wasserman 100% control. Traditionally communications groups, such as Wasserman, act as a middle man between the organization and the media. They package news items and deliver them to the right media outlets. This particular deal however, sees Wasserman become the one and only media outlet. ..."

Merrit nails it. [Link]

I thought I had a link to Merrit's site in my sidebar, I am going to add it today!

1 comment:

Merritt Johnson Morris said...

Thanks for the love! See you in the pool... well maybe at some point.