Thursday, April 10, 2008

More 'Speedo LZR' fallout: 'Swimming World' jumps in with a 'Wizard of Oz' metaphor!

Actually, it wasn't enough for Swimming World to use just the Wizard of Oz metaphor; they threw in Pandora's Box and Aladdin too. Here is a snippet:

"...The Genie is the technology itself. Once it is tried, tested and proven, there is no going back. Swimwear manufacturers have every right to bring new technology to the sport. Matter of fact, it is their responsibility. ...

"... Pandora is the consequences of technology not being regulated, standardized or evenly distributed to all on an even playing field. ...

"...The Wizard of Oz movie ends with everyone happy. This story may not end that way, especially when The Man finds Pandora's footprints leading all the way to Beijing. ..."

You have to read for it's quick emotional impact and the entertaining mash-ups; or mixed metaphors and genres, but even better they link to some "scientist's" page who has 23 technical articles regarding speedsuits and how they offer an unfair advantage.

Swimming World article: [Link]

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