'Yamaha' using a bit of underwater art to promote an outboard motor for your dingy

Titled: "New F8 Outboard. Little but Powerful." This ad for the new Yamaha F8 outboard motor. I like the art, but I dislike the concept. Found originally at "Not.cot," this ad is featured at the "I believe in adv" blog. I have cropped the image above but to see the full ad, go here: [Link]

Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Giorgio Cignoni, Niccolò Fedrigo
Copywriter: Marina D’Andrea, Danilo Tarquinio
Photographer: Garrigosa Studio, Barcelona
Retoucher: Garrigosa Studio, Barcelona