Sunday, May 11, 2008

How 'Schweppes water' is marketed in France versus America

The French space apparently goes for water that is far more sensuous and colorful than the US whereas America prefers something more emotional or more of a spectacle.

I found the French ad spot at which linked me to a site called Shape-and-color, which is a fantastic site for cataloging for what I call the "industrious art complex." Therein I was hyper-linked to the American ad

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