A particular "Bebop-Hipster-Marketing Assassin," (I can't tell you who because I forgot to ask.), sent me this link early this morning. It's Interview over at CNBC with the CEO of Warnaco. They have a video there too:Darren: The U.S. Open maybe five or six years ago, Serena Williams comes out in a Puma catsuit. They put it out and it only sells 50. Yeah it was a fashion statement and yeah it got the buzz, but it only sold 50. You guys are taking pre-orders for the Speedo LZR Racer right now. It's going to come out in October.
Gromek: Hopefully early September.
Darren: OK, how many of them do you expect to sell?
Gromek: I would be disappointed if we didn't go through 10 or 15,000 pre-Christmas. [Tony: That's could be as high as five-to-eight-million-dollars.]Warnaco not only owns Speedo which accounts for 15% of it's business, Calvin Klien is also Warnaco's B**** which accounts for 65% of it's business.
I will admit Speedo makes a damn fine product and I am going to close my mouth right now and not say anything nasty about the LZR and nor will I say anything good.
1 comment:
Ironic, because I've been noticing how many finalists are NOT wearing the LZR. I maintain that Speedo just has better marketing.
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