There is some sort of arcane anthropology in those Jean Paul Gaultier Evian bottles pictured above but I can't seem to figure it out. I just keep comparing it to my 99-cent, half-litre, plastic bottle, of Arrowhead Drinking Water with those billions of carbonated bubbles bouncing around in it like pac-man.
Somehow I feel like I am not getting Evian's investment here. But then again, I just promoted Evian as will another million blogs.
Hmm, Perhaps you buy it, store it, and bring it out for an auction at Sothebys 30-years from now. Seriously, and don't laugh, they are doing that now for tennis shoes!
The Evian water packaging design was created by Jean Paul Gaultier, probably one of the finest experimental clothes designer France has ever produced. He designed wardrobes for such notable films as The City of Lost Children, The Fifth Element, The Cook, The Thief, His Wife and her Lover! The most notable feature about Gaultier is that he was self taught.
The Evian site [Link]