Sunday, February 08, 2009

Bloomberg: Sports marketing professionals weigh in on how Phelps can turn this around!

First and foremost he is told to STFU! and get back into the pool. (I personally would suggest a therapist or a mentor but what do I know?)

From Bloomberg:

Even though Phelps has shown poor judgment twice, he still has time to recover, said Steve Rosner, co-founder of sports marketing firm 16W in Rutherford, New Jersey. It may affect him more in the next six months. Rosner said.

“With longer-term deals, there is time to put this behind him,” he said.

Time to Recover

Rosner said Phelps can recover.

“I would advise him to do a mea culpa, and then lay low and see if it passes,” Rosner said. “The next thing to do is get him back in the pool, because that’s where his head would be straight. Then once he’s able to perform at the highest level, show the public the kid had a setback, but he’s back on track.”

In August, Spitz said Phelps was going to learn how hard it is to be the best in history.

“Let him carry the burden of responsibility of the highest of expectations for the next 20, 30, 50 years or for the rest of his life,” Spitz said in an interview. “And let me tell you, it’s a hard life.”


I must say that I am impressed with the Mark Spitz quote. I always wondered how Janet Evans felt about being the best for nearly two decades. She was the best and remained the best longer than any other swimmer in history.

On that very subject, here is a Wikipedia link to my very favorite Twilight Zone episode starring Jack Klugman and Jonathan Winters who did an amazing 20-minute teleplay on what it means to: " that hard life." Ironically enough, it was titled "A Game of Pool"


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