"This is not a situation where any anti-doping rule was violated, but we decided to send a strong message to Michael because he disappointed so many people, particularly the hundreds of thousands of USA Swimming member kids who look up to him as a role model and a hero," the Colorado-based federation said in a statement.Phelps also loses Kellogs which has got to be humiliating. From an L.A. Times Blog:
"Michael has voluntarily accepted this reprimand and has committed to earn back our trust."
"... The company claims that Phelps's behavior — caught on camera and published last Sunday in Britain's News of the World — was "not consistent with the image of [Kellogg's]."
The company has already put Phelps' picture on boxes of its Frosted Flakes and Corn Flakes. ..."
I think everybody agrees that a "pound of flesh" has now been rendered from Michael Phelps!