Sunday, March 29, 2009

Speedo outsources design ideas - I don't think it worked!

Originally found at and showcased nicely at DesignYearBook, these swimsuit prints were designed and created by Comme des Garçons.

DesignYearBook had this to say:

Two standout designs from this collection are: Logo Script, which sees a Speedo twist to a CdG classic hand print
- the iconic Speedo graphic in repetition, forming a distinctive pattern; and Tie Dye, an on-trend effect yet rarely seen in swimwear, executed to dramatic effect.

As you know, I am no fan of Speedo so I will put that on the table first so as to get my bias out of the way and then voice my opinion:I am going to categorically state that these swimsuit designs are anemic.

I think prints such as these may sell in Europe but I could not see somebody in Orange County wearing these at the beach or in the pool.

I believe that Speedo has an inferiority complex when it comes to fashion design, hence the outsourcing the over-the-top designers like Comme des Garçons.


Wendy said...

Somehow, I don't we are the target market for these suits ...

Anonymous said...

When I got the email from Speedo UK I actually liked them. But I like wearing Fun suits from Splish and Uglies. I'd wear them. Although they are a bit over priced for daily swim practice suits.

Anonymous said...

Oh and these designs might not fly in The OC but you should see some of the fun suits the WeHo boys wear at the 24 Hour Fitness Pool.