Thursday, November 26, 2009
Nike Swim: We may see more commercials like these in 2010!
I want to edit and do the titling like this for a SCAQ or the USMS commercial. Note when the athlete is in the air how your here a "soaring sound." When he breaks the surface tension of the water you hear a symbol. When videoed underwater the sound is filtered or muffled. Little details like this really resonate an emotion when the audio subliminally matches the video. Sound is sixty-percent of any effective visual communication. Nike wants their stuff as immersive as possible and they do it so well.
After seeing that I want to go swim a 50-fly.
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4 comments:
I dig it! The music is Radiohead, but who is the swimmer?
Me too! - ¡imitación!
Kinda shoots down the idea that absence of tech suits will hurt sponsor dollars. Nike left swimming because they did not want to invest in dollars it took to create a tech suit.
Now, no tech suits, so there are lower barriers to entry for manufacturers. That might mean more manufacturers, like Nike, like Puma, etc. Maybe more sponsorship dollars.
It is a cool ad. Nike are the master marketers.
Ted, he was wearing leggings. ;-)
The commercial was meant for us, not the non-swimming public. When the male viewers see a dripping wet, mostly naked Ryan Lochte or Michael Phelps with ripped muscles and a pair of Jammers, ratings will slip that the male demographic.
If I was FINA I was would have tested this marketing wise.
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