We all saw Peter Marshall wearing Arena during the Fina World Cup, Roland Schoeman too. With names like these and names like Cesar Cielo, Federica Pellegrini, Britta Steffen and more, what other sort of product endorsement does the brand need?
Italian suit manufacturer, Arena, needs and wants more American athletes. Arena has now signed Rebecca Soni, arguably the best breastroker in the world along with, Eric Shanteau!
Combine this with Aaron Piersol featured in Time Magazine wearing what Time Magazine called the number one tech invention of the year and now you have a break-out brand:
"... Arena, an Italian waterwear brand, has created the unthinkable: a high-tech swimsuit that outraced Michael Phelps..."
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Arena now has the athletes, the unpaid endorsements of the very best swimmers, sudden overnight recognition and now the edge over Speedo and everybody else.
The number one swimming brand officially belongs to Arena.
This will certainly not go unnoticed by FINA and I think they will greet their new swimsuit overlords quite warmly!
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