"... TMZ’s zealous coverage of the salacious Woods story established its desire to pour resources into pursuing the infidelities of a superstar athlete. Woods became part of TMZ’s universe along with Michael Jackson, Alec Baldwin, Brad Pitt and Angelina Jolie, and a “real” housewife of Orange County. .."
The sports section use to be the most important page in the newspaper for it chronicled the achievements of men and woman rather than their failures and crimes.
Today, the sports page has become all of this: The "police blotter"section or what player has been recently arrested. The "business page" declaring salaries and business deals of sports megastars. Finally it is a gossip rag cataloging all the "movie star hookups" and shamefully who is afraid to come "out of the closet."
There you have it, four tabloids in one: Sports, crime, gossip, business and TMZ may be there to a professional swimmer if opportunity warrants. This, more often than not, will BREAK career potential!
Consider this warning from the Dallas Morning News; what they said about Michael Phelps is anemic compared to what they say about Tiger Woods:
"We tracked Michael Phelps before the Olympics, during the Olympics, after the Olympics and then after bong-gate," Chown says. "We've never seen a celebrity have such a dramatic rise and then a flameout back to reality."
Phelps ranked No. 1 in endorsement value right after his incredible performance in Beijing. Now he languishes at 530th.