On the surface, Phelps is hawking a Subway turkey melt. But in 30 seconds, we learn an Olympic-sized business truth. When it comes to endorsements, summer stars — including some, like Phelps, with an illicit smudge or two on their luster — outshine, outlast and outearn their chilly-weather brothers and sisters. And they do it even in the days and hours before the Vancouver games.
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Tuesday, February 09, 2010
You know the Winter Olympics is in trouble when they have to use a Summer Olympian named Michael Phelps to drum up interest!
It means the winter Olympics has no champion or personality on the radar. From MSNBC:
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Way too harsh on the Winter Olympics' visibility problem vis-a-vis the Summer Olympics. That's been known for a long time and will never change. It's Michael Phelps who is the phenom - a internationally known athlete who not only transcends his chosen sport but apparently also Olympic venues. Let us give credit where credit is due.
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