Thursday, April 29, 2010

Chrissie Wellington released from her 'blueseventy' contract - Wellington is now signed with TYR.

Tow things worry me about this: One, TYR is really jumping heavily into the triathlon market and they have not signed any new swimmers lately like Chloe Sutton or otherwise. Two, I must be completely off their radar ever since they moved their PR and marketing to New York! Not a good move for a company based in Orange County, California.

b70 on the other hand is still signing swimmers and triathletes.

Press Release from blueseventy:

Wellington released from blueseventy contract

Triple World Ironman Champion, Chrissie Wellington has been released from her contract with blueseventy.

Wellington has worn blueseventy wetsuits and swimskins since winning the World Age Group title in 2006 through to her most recent titles. The reigning

Ironman World Champion has an opportunity to pursue her sporting and charity fundraising goals by working exclusively in the swim and apparel categories with her title sponsor, TYR.

Dean Jackson of blueseventy commented: “We have been working with Chrissie since she was a little-known age group athlete and have been inspired by what she has achieved.”

“It is never an easy decision to allow an athlete to leave a contract commitment that is in place. We discussed this personally with Chrissie and came to the

decision to release her so she can pursue different avenues of opportunity in triathlon, product development, and personal charity work.”

“We’re sorry to lose Chrissie, but athletes do change sponsors and we’re supportive of her move. We remain firmly focused on the triathlon swim category as well as pool and open water swimming and we will be announcing some exciting new triathlon sponsorships within the week.”

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