Wednesday, August 25, 2010

Amanda Beard Signs on to Endorse Aqua Sphere as the Premium Brand for Swimming!

That strikingly gorgeous photo of Amanda Beard above was photographed by Mark Savage of Corbis Images fame.

Amanda Beard, in a economically depressed swim market, had no problems getting signed and she chose Aqua Sphere.

Amanda is one of the few swimmers to transcend swimming and receive celebrity status outside of the sport and it is not an exaggeration to say that only four swimmers this decade have been able to do that: Michael Phelps, Natalie Coughlin, Dara Torres, and finally, Amanda Beard:

Here is the Aqua Sphere press release:

VISTA, CA - Aug. 2, 2010: Amanda Beard, the four-time Olympic swimmer and new mom, is finding comfort in the pool with Aqua Sphere. As the new face of the company that's recognized for its high-quality swim products that are as comfortable as they are innovative, Beard's endorsement comes from a lifetime of experience in the water as well as a new lifestyle that places comfort above competition. "We're obviously extremely excited to have Amanda with us," says Oliver Laguette, Director of Marketing for Aqua Sphere. "Here's someone who's spent over half her life training in the pool. If anyone knows what feeling comfortable in the water is - it's her."

Beard first gained fame as a 14-year-old phenom when she won silver in the 100- and 200-meter breaststroke, and gold in the medley relay at the 1996 Olympic Games. She went on to win seven Olympic medals, eight U.S. Swimming titles, a World Championships title and a World Record in her signature event, the 200-meter breaststroke.

Today, the 28-year-old swimmer and new mother, who is currently training for the 2012 Olympic games in, works out four to five hours a day - but her priorities have shifted slightly from swimming to her 10-month-old son, Blaise Ray Brown.

"My lifestyle has changed over the last year. Comfort has become a luxury," says Beard, whose time is split between swimming laps and changing diapers, "so I'll take it wherever I can find it, and Aqua Sphere's products are absolutely the most comfortable gear I've ever used."

About Aqua Sphere: Aqua Sphere is the worldwide brand of choice for swimming gear, based on the highest industry standards of design and innovation. Launched in the mid-90's as a division of diving industry leader Aqua Lung, Aqua Sphere is committed to supplying eye protection for dedicated or casual swimmers, enabling them to feel safe, comfortable and at home in the water. The company's numerous innovations include the Seal, the first swim mask featuring 180-degree vision and the first panoramic goggle. Aqua Sphere, which partnered with Ironman in 2008 to create a new line of unparalleled triathlon wetsuits, has long been known throughout triathlon circles for their line of popular swimming masks, goggles, and aquatic fitness gear. For more information, log on to: [Link]

Note, that she is now training 5-hours-a-day.


Anonymous said...

Dara Torres should be included in that group. Post-Beijing, she's had more media presence and more endorsements than Beard. And with her books and speaking engagements, I wouldn't be surprised if she financially came out better than both Beard and Coughlin.

Tony Austin said...

That was such a huge miss on my part that I will add it now.