Tuesday, June 07, 2011
What was NBC thinking? Don't they relaize that they lost $233-million off the Vancouver Games alone?
NBC just spent 4.3-billion dollars on securing the next four Olympic games. Fatal financial move in my opinion! Here's why: The Olympic movement is not as significant as it once was. Though I am looking forward to a westernized Olympics in 2012, The World Cup of Soccer will be soon be more popular than either the summer or winter Olympic games come 2016 or sooner. Perhaps it already is? Consequently the Olympics may not be the mecca for advertisers it once was when such companies like CocaCola used the Olympics to globalized it's product with dozens of commercials throughout each Olympic run. Now they have the World Cup and the X-Games.
Other short term problems exist such as the lack of a "Michael Phelps" moment waiting in the wings for the next summer games. i.e. Phelps winning an amazing eight gold medals was both stunning and breathtaking; (Thank you Jason Lezak), but the lack of both emotion and motivation Phelps has displayed in recent months gives the impression that Phelps, if he wins half as many gold medals, would be termed an incredible moment but certainly not a Beijing moment.
The world has caught up and we are not so fast anymore. US citizens love to spend money and the USA is the breadbasket for industrial revenue across the planet. Will Americans want to tune in and see their athletes suddenly average out along with the rest of the world thereby winning some events and then losing and equal amount?
We no longer dominate in diving, we are about to have our worst Olympic showing in the pool at the 2012 London Games and how will Americans react to that? The French, the Australians, and the Chinese are also a force to be reckoned with while the US is closing many male oriented college sports programs without a peep coming out of USA Swimming or any of the other governing bodies.
Do people here care about track and field anymore? Will the NBA come out and save us on the court? What about sports like ice skating, beach volleyball, gymnastics? Are they gaining in popularity or fading? I think they are all fading.
Finally, there will be no more $45-billion cities designed for the next four Olympic games. 2008 was the pinnacle of infrastructure for the Olympic movement and I doubt we will ever see such a spectacle again.