Friday, July 22, 2011

Vintage Swimsuit AD: Cole Swimsuits of California - For the descriminating woman who wants to objectify herself!

Cole was founded in 1923 and they are still around today. I find this distasteful when compared to today's standards and had to see if the company still existed today and if they evolved.

The answer is YES!

What offends me most is not the dolled woman wearing a sleek Cole swimsuit but rather the four lascivious males in the water the water lusting after her in a highly suspicious manner. You know trouble is about to ensue and he I don't like how men are portrayed as such lecherous cliches.

They were eventually absorbed bu Warnaco! That's right, the same company that own the Speedo brand.

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