From the New York Times by Karen Crouse:
Wright’s husband, Tony, is a longtime music manager who has worked with the Backstreet Boys, Britney Spears and ’N Sync. Wright, a lawyer, says she sees in Lochte the same ineffable aura that helped make Justin Timberlake a household name.
“I know absolutely nothing about swimming,” Wright said, “but what I could tell from the first time I met Ryan is he’s marketable. He has such an ability to reach people, to touch people, to get into people’s hearts because of his nature.”
Kudos to Mark Savage who was the first photographer to photograph Ryan Lochte's "kryptonite" tennis shoes at Pan Pacs last year.