There have been allegations that Swimming World is a "yes-man" to both USA Swimming and even the American Swimming Coaches Association. Fellow bloggers have criticized them as well especially a website called, US Swim Scandal, authored by an under-the-radar-group known as the Splash of Truth has as well.
In September 10, 2010 John Leonard the CEO, wrote a guest editorial for Swimming World entitled FINA Changes Course; Thank the Captain! The crux of the editorial was to thank FINA for not becoming less "...autocratic" as Leonard put it and still allow input via a vote from the coaches and federations. Read that as Federation CEOs & Coach Association CEOs only thereby allowing them a vote on how FINA should do business.
Here is a snippet:
FORT LAUDERDALE, Florida, September 27. JUST as FINA was about to wreck itself on the rocks of autocratic Rule by its Executive Director and Honorable Secretary, the steering wheel has been turned by its President and his good influence on the FINA Bureau.
President Julio Maglione has proven himself a friend of the Federations, the coaches and the athletes by arguing the case for Federation input into the proposals to be put forth for next summer's FINA Constitutional Congress. He made his case so strongly during the Bureau Meeting in Uruguay last weekend that an initially-oppositional Bureau swung all the way around and unanimously agreed to allow all Federations to contribute ideas for the good governance of the sport.
To put my frame of mind in perspective, I was seething at the time that coaching bodies and federations put the swimmers last and here was a guy using politics 101 to put forth what I viewed as an erroneous opinion that FINA was now "democracy." My take was that swimmers have no real say or real vote in anything a federation or a coach association does. (Imagined if national team swimmers had a vote on salary compensation?)
Subsequently I wrote a shrill, emotional response and I am told that John Leonard was not impressed. So much so that he wanted to know who I was and have the comment removed immediately - Swimming World, to their credit said NO WAY! Both Brent and Jason would have not buckle. When i was told of this, I asked if I could rewrite it and put my name it. With no hesitation they agreed and off I went. I made the comment even more shrill and ultimately more ungrammatical.
To say Swimming World is a "yes-man" is not true, far from it and it is my belief everything they print is the most accurate news you can get.
Here is a snippet of what I wrote a sproof:
John, It's my belief that you have set up a de facto monopoly in the swim coach certification market by way of USA Swimming's endorsement of your outfit. Subsequently, I suspect you have personally profited greatly from it. That is my opinion after looking at the salaries of the USA Swimming executive team.
What annoys to no end about ASCA is that if a mom-&- pop swim team wants to be certified as a USA Swimming club, there is a strong push to have their coaches certified through ASCA if the mom-&- pop swim team coach has no college degree equivalent. (See USA Swimming's silly points system for club certification as a reference).
Finally, it is my opinion, [the] ASCA standard of becoming the "creme de la crème" of coaching is to find a kid with some talent who can post a US Nationals qualifying time which subsequently [would make] you a "superior coach" is both garbage and a lie?
I am publicly thanking Swimming World for allowing my comment to remain at their site so as to dispel any allegations that they are soft, wimpy or cave in when there is pressure to support a particular political point of view under threats.