Wednesday, July 11, 2012
How fast is 100th-of-a second? Visa shows you with the help of Michael Phelps and Morgan Freeman
Megan sent us this and it's pretty boss. Thanks Megan!
This Visa spot titled, “100th of a Second,” features Michael Phelps’ legendary .01 second win in the100m butterfly as he out-touched Milorad Cavic to give him his 7th gold medal in the 2008 Beijing Olympic Games.
The spot is woven with footage of that dramatic finish with high-rez, slow-motion photography, of natural events within nature that take more than .01 seconds – the beating of a hummingbird’s wings, lighting striking, a blink of an eye – while the Morgan Freeman ultimately asks us fans “just think of the cheers if lighting strikes twice.”