Monday, August 13, 2012
2012 London Games Advertising: Who advertised. How often, Which ads were covered by the press favorably or unfavorably!
Shannon from Dow Jones sent us this. these cool graphs and pie-charts that tell us how the advertising looked to the Olympics as an important vehicle to get their message out.
The people who compiles these "thoroughly boss" charts for us are the people at Factiva. Now, my favorite graphs are these: Top Global Sponsors Favorability, and Top Global Sponsors Trend.
I am astonished that the Proctor & Gamble ads were viewed as the "best in show" ads and covered favorably by the press at large. These ads were very "pro-Mom" acknowledging the "mothers of the world" as the real forces behind the success of the athletes whether male or female. [...] These were not my favorite commercials for they made the mothers seem; (to this male point of view) a little obsessed.