"... He apparently hopes to "use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles." As if you'd ever want to own a swim cap that DIDN'T say "Jeah!" on it.
Lochte joins a unique list of celebs who have tried to gain ownership of their own words. ..."