EVAN MORGENSTEIN: "when the thieves at FINA made a decision that they were going to get rid of the techsuits. What they did was they almost bankrupted several of the swimwear companies"

Natahn Jendrick does an amazing interview for Swimming World with sports agent, Evan Morgenstein. This is an insiders view as to how the industry conducts swim business and how terrible swimmers have it.

The techsuits were once criticized for being so cost prohibitive for poor families that they were an uworkable choice for swimmers. I wrote that this was a red herring so as to obfuscate the truth - most swim families are affluent and a simple rule to disallow techsuits at the junior level was quite acceptable on moral grounds. But some five years later a pair a jammers are actually costs more than the techsuits back in the day. (See that Speedo system cost that went nowhere. The costs therein were stratospheric)

Michael Phelps is gone, long live MichaelPhelps, blah, blah,blah: It is now time for techsuits to return from their exile and grow this sport. It's time that swimming not be dominated by one or two players but that the playing field is leveled just like the over sized tennis rackets leveled the playing field in tennis. Other sports have done much the same thing via technology to grow their ranks and bring in investment and so should swimming.

A snippet of what Evan had to say:

Evan: Oh it is terrible. I mean if you were a swimmer looking to make this a career. There could be a worse time to do it. You know unfortunately when the thieves at FINA made a decision that they were going to get rid of the techsuits. What they did was they almost bankrupted several of the swimwear companies and they have never recovered from that because they were so vested in that, but they actually hurt the sport and hurt the popularity of the sport. People love Olympics sports like swimming because of world records and although there were a couple of world records broken in London comparative to Beijing there was virtually no records broken and that is a shame. Technology changes in every other sport.

You know I noticed people don't want go back to the 1950s they love going to you know drive-in movies and you know the past is great, but the fact is when it comes to technology you can't stop, you have to keep moving forward and this isn't cheating right, you know the Lance Armstrong's of the world, this is technology and technology and shoes rackets whatever changes in every sport. Yet FINA singularly changed the sport and then once that happened the apparel companies had millions of dollars of inventory they couldn't sell.

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Nathan Jendrik: U.S. author, lecturer, model, photographer and celebrity personal trainer. Jendrick has written several books, although never attending college, primarily with/for celebrities and notable personalities. His first book, Dunks, Doubles, Doping was a USA Book News Award finalist. His literary properties were for a time represented by Mollie Glick at the Jean Naggar Literary Agency in New York, NY. In December 2004, Jendrick married Olympian Megan Jendrick.