Here is a press release from our friend Stephanie: Swimsuit company Calavera will show their support for young women, by launching a limited edition tattoo print collection - designed by renowned artist Kim Saigh of television show LA Ink. 50% of the profits will got to the The Keep and Breast Foundation,
Here it is in it's entirety:
It's all about bikinis and boobies...and it's my great pleasure to announce the launch of CalaveraX Kim Saigh X The Keep A Breast Foundation limited edition suit launch, supporting breast cancer research and awareness.
From today onward, surf inspired swimwear label Calavera will show their support for young women, by launching a limited edition tattoo print collection - designed by renowned artist Kim Saigh of television show LA Ink. For each suit sold, 50% of proceeds will be donated to The Keep and Breast Foundation, and their aim of raising substantial funds to support the foundation's educational recourses and work in the community.
Two styles of the limited edition print (see images here)will be available for sale online via theUrban Outfitter’s fitness and outdoor apparel division, Without Walls (withoutwalls.com) and the Calavera website (calaveraswimwear.com). To launch the collection, Calavera will host a cocktail event and film screening at creative design agency space, Nouvelle Vague (701 Venice Boulevard, Venice, CA) on Tuesday, June 3rd, from .
The campaign focuses on the concept that "every woman’s body is a work of art", and to relay that idea, Calavera has created a short video filmed by renowned photographer Alberto Guglielmi portraying the story behind the limited edition tulip print. [ The video is worth a look - T.A.] Our hope is that the video will truly reflect the beauty, strength and power that women possess, both in general and with respect to dealing with cancer. Please feel free to share with video with your audiences.