From Sameer Reddy at Newsweek: "... Media pundits seized on the deals as a chance to knock Phelps down a few pegs, holding up Dara Torres' (who recently sealed a $3 million two-book deal for a memoir and health and fitness book) taste for LivingFuel, which she plugged during an appearance on Late Night with Jay Leno, as a more admirable example of athletic endorsement. ..." [Link]
As for me: I should not get on my high horse here for if I was offered 3-million-dollars to eat some crow or drink some snake oil, It's a possibility that I could be leased for such an endeavor.
I could not even finish up the rest of the article. They bring up Michael Phelps, Amanda Beard, and others. We all know the real reasons that individuals become Olympians and it has nothing to do what you can buy in a bottle and how you cow is flavored at a fast food restaurant : [Link]