Monday, February 02, 2009

Speedo and Omega immediatelty stand behind Phelps

From the International Herald Tribune:
"... Luxury Swiss watchmaker Omega termed Phelps' actions a private matter and "nonissue." Swim wear manufacturer Speedo called the 23-year-old American a "valued member of the Speedo team. ..."

The consensus is that Phelps will come out of this unscathed though summarily embarrassed but I take a contrary point of view: I suspect those outrageously paid marketing director's at the multi-billion-dollar 'conglomos' who took Phelps on as the face of their company are evaluating whose job is at risk here, his job or their jobs! Especially at companies like McDonalds, Kellogs, and Visa.


Rob D said...

I kinda figured Speedo couldn't stomach the thought of dropping "the greatest swimmer of all time" from their line-up.

But if anyone was going to dump him I thought it would be the watch company. Best I can tell he is all over the internet wearing what is not an Omega.

Maybe his sponsors are just excited that they bet on an Olympian that is still pop culture relevant in the next calendar year, even if it is bad publicity. He's far outlived all the gymnasts and other every 4 year non-mainstream Olympic sports heros from Beijing in marketability.

Tony Austin said...

Speaking of marketing directors, if you were doing Kellogs right now and you had to sign off on a 10-million print run of Michael Phelps that would be in stores for the next year - would you put it on hold for three months, drop him or sign off immediately?

Rob D said...

I'd either wait till the story died or put him on a box of Frosted Flakes or something else stoner friendly :)

Tony Austin said...

HAHAHHA - Maybe on Coco-POPS too!

maly said...

omega stood with ian thorpe when he had the doping affair, the compagny is swiss, one of the bigest pot smoking country in europe. the swiss state even sell pot legally in some shop for theraputic reason so the compagny would understand. If Speedoo droped mike , arena would be running to sign him. In france, speedoo treated alain bernard like crap, he was never invited to the speedoo event like the launching of the lastest suit, arena made him sign with the promise that he would test the new material .

Tony Austin said...

WOW! Very insightful.