Mark throws down with the anti-suit crowd and go as far as saying that Michael Phelps will be beat if he doesn't wear a Jaked or a 'Jaked analog.' (How is that for a suit endorsement? I bet the boys at the Jaked factory are loving it since they have now been crown the best suit available.)
Here is what Mark had to say:
"..."Michael Phelps is the best swimmer in the world but someone wearing a Jaked suit will beat him if he's using a Speedo suit - they are that effective." [...]
"Phelps is sponsored by Speedo and won't be able to wear this Jaked suit. Speedo will have to make a new suit for him."..."
Other predictions about a FINA backlash are made by Australian, Performance Director, Michael Scott as well but quite frankly and quite honestly: the Australians were so very pro-Speedo LZR before they started getting their asses handed to them by swimmers wearing better suits.
Names like Anuary Leveaux, Alain Bernard, Frederick Bousquet, Cesar Cielo...
So, now that the advantage is not in Speedo's favor; and you know Australian Swimming is "owned" by Speedo, these athletes and coaches become "purists" or whatever adjective they shoose that makes them sound with rhetorical embellishment as the good guys.
So, here is my prediction: If we go back to briefs, jammers and one-piece suits, swimming will shrink due to boredom, lack of meet sponsorship capital, and lower payouts to athletes.