TYR created more tech-suit products than any other swimsuit brand and FINA pretty much discriminated against the company at every turn. Hence, in self-defense it appears to me that TYR is heading for friendlier waters. i.e. Hello triathletes and a friendly national governing body!
All those investment dollars are now being placed where they are most appreciated: Triathlons, triathletes, non-sanction USMS/FINA open water swimmers!
The Exodus of investment dollars begins. The triathlete above is named Andy Potts.
At the 2009 Interbike trade show in as Vegas, TYR is introducing a line of wetsuits, something that has been missing in the portfolio of the Huntington Beach, CA company with the slogan "Made for swimmers by swimmers."
[ there will be three lines of wetsuit - go to the link below and read about it.]
According to TYR, this line of wetsuits has been 2 years in the making and they were getting quite a bit of feedback from 2007 Ironman 70.3 World Champion Andy Potts in the process, but the brand has been around for about 25 years without wetsuits. That of course begs the question, why now, after all these years without? There are many brands of wetsuits on the market now, and it appears that more and more new brands are jumping into the game.
That "Voldemort guy" in the UK said this wouldn't happen either!