That "Polar Bear" guy, Lewis Gordon Pugh, is going swimming on Mt. Everest!

So, the location for his next swim will be in and around the Khumbu Glacier which is generally in the Mt. Everest's vicinity. The Khumbu Glacier is 17,000 feet above sea level and oxygen, at that altitude, will be extremely scarce when he starts hyperventilating in such cold water. This will be a much harder and a more treacherous swim than his North Pole endeavor.

I opened Google Earth and did a fly-by of the area and there are numerous lakes for him to swim in.

Next April Lewis Gordon Pugh will take a dip in the waters of a lake on the Khumbu Glacier, 17,000ft above sea level in the Himalayas.

He will attempt the 1km swim in just his [briefs], swimming cap and goggles and is expecting, or possibly hoping, to only spend 20 minutes in the water.

The mountain range's glaciers provide water to more than 1.3bn people and are receding faster than in any part of the world.

Temperatures in the Himalayas have risen by around 1 degree Celsius and some are predicting the glaciers could be gone within 25 years.

[Link]

I personally think his swimming stunts are beautiful to watch but his reasons for doing so are rather silly.?

Let me submit this political awareness ad from TBWA depicting a "melting polar bear" made entirely of ice as a contrast to the Lewis Gordon Pugh's photo above.

Which image is more effective in creating an emotional response towards global warming awareness?

The image above was found at Why Me Design. They have an image of a jaguar too: [Link]