Wall Street Journal: "Swimming Takes a New Dive"

Jason Rance, VP of Marketing for Speedo was quoted as saying this. Also, I wonder if they quoted him correctly. The WSJ certainly twisted Clay's words:

Separately, swimsuit makers admit there was a heavy financial cost to the abolishment of the superfast suits, but they are quickly adapting to the new regulation. Jason Rance, vice president of marketing at Speedo International in Nottingham, says the change in rules is "part of the challenge and enjoyment of what we do".

[Did he really say that? - It sounds like Speedo was excited about the rule changes. T.A.]

Although he says having to remove the new suits from the shelves posed a "fairly considerable" financial cost not only to manufacturers but also to retailers, clubs, partners and the swimmers, the veteran swimsuit-maker has been quick to implement the changes to minimize the cost.

"Our role is to ensure we provide swimmers with the very best technology within the rules as laid out by Fina," he added. As an example of how swimsuit makers need to adapt quickly to new rules, Mr. Rance highlighted how Mr. Phelps and Britian's double Olympic champion Rebecca Adlington were already using the new generation of swimwear in line with the new Fina rules at the "Duel in the Pool" competition in Manchester last month.

[Link]