Tuesday, March 30, 2010

'Arena' sent me a note stating they want to congratulate NCAA Swimmers!

I am going to post it in it's entirety because it's a nice letter - Arena also makes it clear that they are stoked that their brand was worn by 48% of those that won medals.

From Arena:
Carlsbad, Calif., -March 30, 2010 – Arena, one of the world’s leading swimwear brands, would like to congratulate the University of California (Cal) Men’s swim program for its superb finish at the NCAA swim championships. Anchored by its performances in the relay events, the 100 butterfly, breastroke and freestyle, the Cal Bears finished second overall in the most completive events of the year.

Cal dominated the five relays spread over the three days and had three individual winners, ranking first in terms of gold medals.
"We were so happy to spend another day doing what we love to do," said Dave Durden, head coach of Cal swimming and Diving Team , who was named the 2010 NCAA Men's Swimming and Diving Championships Coach of the Meet. "We couldn't be happier with how the guys represented the program, their families and the University of California."

“Cal and Auburn are two of the premier swim programs in the United States, and each University serves as a training center for many of the world’s elite swimmers,” said Bryan Smeltzer, vice president of marketing, Arena USA. “We are very proud of the association with Auburn and Cal, and look forward to future success wearing Arena swimwear.”
The 2010 NCAA men’s finals were, overall, a great event for Arena to celebrate its coming back to the US market. On top of Cal Berkeley and Auburn, for which Arena is the official sponsor, two more teams among the first six in the general ranking wore Powerskin R-EVO racing suits, meaning a 48% of the total medals won by swimmers wearing Arena.

Arena, which returned to the United States in December, 2009, has an exclusive relationship with Auburn’s men’s and women’s swimming and diving teams and Cal’s Men’s swim team.

Arena is distributed in the United States by Arena USA, based in Carlsbad, California.

Since 1973, Arena creates and markets waterwear products for competitive swimmers and swim-fans and it is recognised as one of the premium brands for high quality swimwear and equipment. Over the last 36 years, the Company has developed a strong expertise in developing best in class products with particular focus on the Pool segment, while also gradually expanding into the Leisure/Beach segment.

1 comment:

C said...

I decided to start swimming last week and bought an Arena swimming costume and the reason I looked at them was because a Soni twitter reminded me of the brand. I guess sponsorship does work !