If you were an early adopter of tech suits, which suit did you purchase first and what was the number one reason that inspired you select that brand over all others?
Why am I asking this question? There is a saying in advertising and marketing that goes like this: "You sell the sizzle and not the steak" and I want to know what you bought into: "sizzle" or "steak."
When tech suits came out there was a lot of "sizzle" being sold. You saw Michael Phelps on a "movie set" from "Lost in Space" along with editorial that included both "NASA" and "ultrasonic welding" to help paint a technological future.
On the flip-side, or a company who was selling the "steak" rather than the "sizzle" was, blueseventy, who talked about neoprene and compression.
Other examples of selling the "steak" could be all the WRs or endorsements the suit had. If you were an early adopter, which did you buy into, the "sizzle" or the "steak?"
There is nothing wrong with buying into the "sizzle", I do it all the time when I buy a book because of its cover. I do so because I want to believe and sometimes a "paper moon" or a good "fairytale" can truly inspire a person. That is why my first tech suit was a NIKE Hydra; which wasn't very good compared to the others, but I still haven't been able to top a personal best I set in it in the 50-LCM Free with it.
Placebo effect, baby!