Huntington Beach, Calif. – May 13, 2010 - TYR signs Megan Jendrick, one of USA Swimming’s most decorated female breaststrokers, to endorse and wear the TYR swim collection of swimsuits, apparel, and accessories. She will compete in the new Tracer High-Performance Series of technical suits in her quest for a spot on the 2012 U.S. Olympic team.
On signing with TYR, Jendrick shared the following:
“It's wonderful to be a part of the TYR family. The level of support and care they place on their athletes is unprecedented. I have been involved in professional swimming for over 15 years and TYR's suits are without a doubt the best I've ever worn. I feel more confident than ever now going into competition wearing TYR.
I've been with KING Aquatic Club for over five years now and I've had a chance to see the wonderful support they have always received from TYR. My coach, Sean Hutchison, and a great friend of mine, Ariana Kukors, are both with TYR and when I finally had the opportunity to join the team, I jumped at it. I'm very excited about my partnership with TYR!”
Jendrick had her first international breakthrough at the 2000 Olympic Games as the youngest medalist on the U.S. swim team. Competing under her maiden name of Megan Quann, she won gold in the 100m breaststroke and was a member of the winning 4x100m medley relay.
“Megan is a class-act and we couldn’t be prouder to have her as a member of the TYR Family,” stated Matt Zimmer, TYR’s Team Sales and Promotions Director. “She is an outstanding member of the swim community and a role model in and out of the water.”
Since breaking onto the national and international scene, Jendrick has set 27 American records and one world record to date. She is both a ten-time USA National and U.S. Open champion. Jendrick is only the second female to break 59 seconds in the 100y breaststroke. In 2008, she added silver to her Olympic medal collection in Beijing, swimming the breaststroke leg of the women’s 4x100m medley relay.
3 comments:
Good for her. Hoping for good things for Mrs. Jendrick. Very positive role model for kids and a class act.
This is probably a really good move for TYR and for Jendrick. She's been around forever and a day and Speedo never utilized her. Pretty face, talented. Hopefully a company will be smart and make use of that. I'm already a TYR user but this enhances my brand loyalty. (Yes, I also drink Gatorade 'cause LeBron does)
I did some consulting work for a private equity company regarding the swim suit industry and what came up was branding.
I gave a run down on each suit company branding strategy.
In my opinion results on deck are very important when selling competitive suits but fashion and good looking swimmers sell equally well - Just ask Dara Torres or any female Russian tennis player.
Post a Comment