USA Swimming has roughly 300,000 members. Swimming Australia has 90,000 members. Even if you combined both the membership of USA Swimming with the membership of Swimming Australia, they still fall short of the behemoth known as the German Swimming Federation (DSV).
I verified that the German Swimming Federation does indeed vastly exceed the numbers mentioned above coming in at just under 600,000 members total.
USA Swimming should take notes as to how they too can grow the organization as large as the Germans have. The Germans must be commended.
The gravity of this sponsorship is great for TYR for FINA will now have to think twice before bullying TYR as they did all throughout 2008 and 2009. TYR now has constituency at the "FINA table" that obviously appreciates the company and they will defend it when needed.
One could argue that a couple or so German swimmers will pick up a suit contract from a rival manufacturer or two but the fact remains that there will still be over half-a-million German swimmers supported directly and indirectly by TYR and these swimmers will have to be seriously considered when FINA attempts to play favorites.
TYR Press Release:
TYR Becomes Official Supplier to German Swimming Federation (DSV)
Huntington Beach, Calif. – May 17, 2010 – TYR Sport, Inc. extends its international footprint with the sponsorship of the German Swimming Federation (DSV). TYR becomes the “Official Deck Apparel Supplier” to the largest federation in the world (580,000 members). The partnership extends through 2013. TYR will outfit the national team on deck, during public and personal appearances and will provide Tracer technical suits to all federation members that choose to compete in TYR.
“Signing the German Swimming Federation (DSV) is an incredible achievement for our brand,” commented Franck Horter, TYR’s General Manager for Europe. “The DSV is currently the largest Federation in the world and has a unique tradition and a history of high performance swimmers. TYR is deeply engaged in making this partnership a big success for the federation and TYR.”
Germany holds the third highest amount of swimming world records (seven). At continental European Championships (LEN), the country consistently places in the top three amongst the 51 participating European national federations. At the most recent European championships, Germany captured five gold medals.
“In addition to being the premiere American performance swim brand, TYR is becoming the most recognizable brand on the international level in swim and triathlon,” said TYR’s Executive Vice President Steve Furniss. “To welcome the German Federation into our growing family only strengthens our ties to the global market.”
The country is also amongst the top nations in international competition. At the 2009 FINA World Championships, Germany’s Britta Steffen and Paul Biedermann took two world titles with world records in each of their respective events.
Olympic history runs rich for the German Swim federation, with 10-time Olympic medalist Franziska von Almsick amongst one of the most recognizable in past games. At the 2008 Olympic Games in Beijing, Steffen was the fastest female of the games winning the 50m and 100m freestyle en route to setting two Olympic records. In 2012, TYR will offer the outfit of the German swim team in the most successful technical suit collection ever offered by TYR – the Tracer series.