Friday, October 08, 2010

Michael Phelps designs a pool spa - will preview it in Las Vegas!

Michael Phelps will back in Las Vegas once again attending the International Pool | Spa | Patio Expo at the Mandalay Bay Convention Center on November 3, 2010. There he will showcasing a new signature line of swim spas by Master Spas.

From Pool & Spa News:

"... But the swimmer didn’t just lend his name to the product.

Phelps and coach Bob Bowman provided input on various design elements of the new premium line, Lauter said. Indeed, one model was engineered specifically with the Olympian in mind — a swim area two feet longer than the next largest, with a propulsion system 40 percent more powerful than the standard.

“For the mere mortal, most of what we had would work,” Lauter said. “But for an elite swimmer, we had to do something special. So Michael and Bob were involved in helping us figure out some of the technical challenges, and to figure out how he could get in and swim, and use it as an effective training tool.” ..."

[Link]

If I was a "kick ass" Olympian like a Michael Phelps or an Ian Thorpe, I would come out with a signature line of limited addition watches instead of hot-tubs. Did you know that a Bell & Ross watch uses a $300 an Swiss ETA movement and sells for around $4,500. Welder uses a Japanese movement that is a $100 less and their watches sell for about $1,500 - $5,000.

Other Olympians that could pull it off include Federica Pellegrini, Laure Manaudou, David Foster, Kosuke Kitajima, Alexander Popov, and especially, most especially, even severely especially, Dara Torres. she has a perfect demographic to sell a watch to as well

With a run of say 300 copies, each sells for $2,500 and your favorite athlete could buy a nice condo at the beach.

Athletes have to become their own businesses much like rock-&-rollers have to become their own record companies.

Kobe Bryant has a watch line and the watch he is selling is massively tacky: they call it, The Black Mamba, and to look good in it you better, 6'5", and have wrists the size of triathlete's water bottle for even on Kobe Bryant it looks like a grenade. The watch sells for $30,000 and it is selling!

5 comments:

Anonymous said...

Being a Las Vegas based event one can enter bong and stripper jokes ___HERE__.

Anonymous said...

Its not a hot tub its a swim spa you swim in place. And it will be sold all over the world. Creating an over night world recognized name brand in swim spas. Not sure a watch has much to do with swimming.

Anonymous said...

would Phelps have to break off his watch sponsorship to do that? (think he's sponsored by Omega watches http://www.omegawatches.com/ambassadors/michael-phelps)

Tony Austin said...

All the anons: The definition of Spa has nothing to do with stationery swimming.

As for the watch and Omega - Michael Phelps is sponsored but there is no Michale Phelps line of watches.

Swimming is all about times and expensive watches represent that concept that race against time.

Baseball caps have nothing to do with skateboarding and neither do baggy pants but the tie was made for economic interests. I think the same tie in can be made with watches and swimming.

And finally the bong - did that kill him sponsorship-wise wise or what?

Merritt Johnson said...

Interesting that the spa convention is in Las Vegas at the same time as SEMA. SEMA is the second largest convention in the country (CES, Consumer Electronics is the largest). I would think other conventions would want to avoid all of Vegas being over run with all the car geeks. I'll be in Vegas for SEMA. Maybe I'll run into Mr. Phelps in the casino...