I think I have become an authority on Jantzen swimsuit ads of the past. Yes, it is official, they are filled with a bit of subtext I suspect?
Witness these jolly men hanging out next to a Hobie Longboard; which was the Channel Islands surfboard of its day, with one holding up next to it is a commercialized version of a skateboard which was available in toy stores everywhere.
Both the surfboard and the skateboard feature color patterns that obviously mirror those colors used in the Jantzen swimsuit products. Also, and I don't know if this was intentional, the first man has no hair on his chest, the second, some hair and the third, lots of chest hair. Was this an attempt at diversity?
Now finally, notice the product box in the lower right hand corner; makes you feel like your joining a seriously dedicated men's club don't you think?
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