Saturday, July 07, 2012
Michael Phelps wears an Omega Seamaster Planet Ocean watch
Omega has been producing the Seamaster line since 1947. I like Omega, I wear an Omega Seamaster Devile Automatic. A gift from my Grandfather which he bought in 1964 and allowed me the opportunity to be it's custodian of in 1983 after I did the Ironman. Hence, I am biased towards the brand and I feel it's a worthy investment. Also note that I am it's custodian, not it's owner. The watch will be passed down. Yeah, Omega products are that classy.
This watch retails between $3,300 and $5,500 depending on the model. It's a self winding watch, meaning the sway of you arm movement captures that energy and self winds the timepiece throughout the day. In other words it has no battery nor is regular winding needed.
Omega has quite a history from the fictional wrist of James Bond to the the real-life Buzz Aldrin who wore his NASA certified Omega Speedmaster on the Moon! Omega has a history with the Olympics too and its "brand ambassadors" like Geroge Clooney, Michael Phelps and the coolest James Bond ever, Daniel Craig, are used as marketing agents to promote the line. Even Nicole Kidman wears one.
Barnd ambassadors are a powerful tool and I wish I knew what Michael Phelps has done with the brand sales wise. A Meg Ryan poster for the watch brand Baume & Mercier convinced me to part with some serious cash one Christmas for a ladies watch and if the dark arts of advertising can sell someone who works in the business, well, Phelps must be effective.
Every self-respecting gentleman who is debt free deserves to wear an historical artifact if he so desires. Since today's technology is tomorrows art, Omega is a worthy brand to have in your collection.