"NIKE - Nicola Spirig" – Show Me Your Dark Side, Mother Nature!

UPDATE: Here is a link to a high rez version of the ad. She has a nice stroke: [Link]

Here is a commercial work of art that is very globalized in nature. The tag line is "Here I am" and it is promoting a website for woman athletes called nikewomen.com. The featured athlete is Swiss triathlete, Nicola Spirig: [Link]

The site has a great tag line too with the phrase: "Training is the opposite of hoping" taped to the wall in block-letters using electrical tape while an athlete submerges her body into an ice bath.

Nike commissioned the ad agency Wieden+Kennedy Amsterdam who commissioned a production company in the US called Paranoid US to create this spot. It pays homage to the triathlete as she defies the elements and/or Gods such as Neptune during the swim portion and wind monsters during the run as they try to blow her off course.

I like the typeface-treatment at the end and of course I like that the swimming portion was given equal time with the cycling and running segments.

I first found this at NotCot.org who referenced Flyylf; (Where you can see a cleaner version of the spot), but to get a video that was usable to embed I loccated a YouTube link at Culture-Buzz.