Politicians love bait-and-switch! If they want something accomplished yet the reasons as to why they want it looks way too sketchy for the public to consumption. Hence, they switch reasons and frame the debate in a particular linguistic terms that the public will accept. Phrases like: Think of the children, they have weapons of mass destruction, the Communists will eat our brains if we don't do what I propose.
Generally speaking, they usually grab a phrase, a concept or a particular idea that is either partially real, maybe real, or more likely a damn lie and they run with it.
USA Swimming is going with the idea that speedsuits hurt age-group swimmers, and colleges who can't afford them.
I heard a rumor today that the globally recognized National Governing Bodies of swimming are really pissed off at speedsuits because of the world record bonuses they have to pay out to athletes that break records. Now instead of hearing speedsuits are costing us "mad-phat-bank" as an argument to ban them, we hear "what about those poor Ivy league schools" and those "age-group swimmers" who can't afford them?!"