Monday, May 04, 2009
TYR has a new speedsuit for triathletes! - Note the marketing angle!
Press Release: TYR Introduces Sayonara™ - First Triathlon Swimskin with Patented Yamamoto Technology
Funny how the marketing strategies used to get a swimmer to separate themselves from their money are far different than the tactics used to separate a triathlete from theirs.
Since Triathletes literally demand warmth on those ultra-looooooong, 400-yard, open water swims, TYR delivers the goods with a Yamamoto Neoprene product and a detailed explanation as to why the athlete will stay warm.
Then, to really resonate this idea for those who don't want to read how it works, they show a triathlete emerging from a lake of lava and lightening looking ready to beat you up with his bike!
Swimmers, are the other hand, are suckers for whoever posted the last WR! The more WRs a suit company has, we drop everything and buy!
Don't believe me? Ask yourself this: is the LZR on anybody's radar anymore?