When the schools were forced to give Title IX athletic scholarships to women, they circled the wagons around football and basketball and so began a scorched earth policy to preserve those two money makers at all costs.
To deflect the blame, they went after those "uppity women" who caused all the mayhem with this "Title IX nonsense" and men believed it.
The National Collegiate Athletic Association estimates that $2-billion is being gifted towards twenty-three NCAA athletic scholarships each year. A whopping 59.2% is going to football and basketball while the rest of the sports fight it out for the left over crumbs.
Here is a graphic analogy, imagine that you are at the dining room table at Thanksgiving and you are serving 23-guests for dinner. It is now time for desert but two of your guests have consumed nearly 60% of the pumpkin pie. They have now passed the knife over to you and have asked you to divide what's left into twenty-one-separate-slices. You do so but some of the remaining guests who happen to be swimmers protest over the meager portions. The two "gluttonous" guests turn beet-red and are summarily insulted. With their plushy, purple, cheeks and over sized tongues they bark, "perhaps next year we will tell the host not to invite you back so we can get more?"
It's my take that if a college or university is going to be allowed to profit than some of that profit should go back to the remaining 21 sports.
From the Wall Street Journal:
"... Even with such preparations, an athletic scholarship is, statistically, unlikely. For men, 59.2% of sports scholarships are given just to football and basketball players, according to Patrick O'Rourke, founder of the data website Scholarship Stats.
In 2010, a student who played high-school sports had a 6% chance of playing any college varsity sport, in any division, according to Scholarship Stats, which bases its numbers on U.S. Department of Education data. For Division I schools, chances were only 3.7%. ..."